Hair thinning is no longer a fringe issue—it’s something millions of women silently struggle with every day. In fact, by the age of 40, nearly 40% of women will experience visible hair loss. And while drugstore shelves are packed with hair products claiming miraculous results, most barely skim the surface of what’s really causing the problem.
But one Korean brand is changing that narrative—by going straight to the source.
Tackling Hair Loss From the Root
South Korean hair care brand Morethan8 has made waves in the U.S. by taking a science-backed, scalp-first approach to hair thinning. Their hero product, the Thickening Shampoo, recently climbed to #3 on Amazon’s Hot New Releases list for Hair Regrowth Shampoos—marking a major milestone not just for the brand, but for K-beauty’s growing role in serious hair care.
At the heart of their formula is matsutake mushroom extract, a rare and highly prized ingredient in traditional Eastern medicine. Unlike synthetic compounds or harsh actives, matsutake offers natural anti-inflammatory and immune-supporting properties, which can play a meaningful role in the fight against thinning hair.
CEO Jenny Kim explains,
“We focused our R&D efforts on understanding the deeper causes of female hair loss—especially how chronic stress and immune imbalances impact the scalp. Matsutake mushroom, rich in amino acids, protein, and B vitamins, emerged as a powerful ingredient for supporting scalp recovery and follicle health.”
Backed by Results, Not Just Buzz
What sets Morethan8 apart isn’t just a trendy ingredient—it’s the data behind the formula. In clinical trials:
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Hair fall decreased from 13.5 strands to 2.3 strands on average
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Using Morethan8 Anti-Hair Loss Shampoo for 4 weeks reduced hair loss by 83.6%.
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Users reported improved scalp comfort and density over time
And because the shampoo is 100% vegan and free from sulfates, silicones, and parabens, it’s gentle enough for sensitive scalps—an important factor for women dealing with stress-triggered or autoimmune-related thinning.
More Than a Name
The brand’s name, Morethan8, refers to premium matsutake mushrooms measuring over 8 centimeters—signaling their dedication to potent, high-grade natural ingredients and a no-compromise approach to quality. It’s a subtle nod to their philosophy: that great hair starts beneath the surface.
Final Thought
Morethan8’s rise on Amazon is more than just a viral moment—it reflects a deeper consumer shift toward hair care that prioritizes biology over beauty marketing. And for women looking for real answers, not just cover-ups, it might just be the start of something stronger.
